Compare
CAQA SEO and Serpstat
Serpstat is an SEO platform with keyword, competitor, backlink, rank tracking and audit tools across many country databases.
CAQA SEO
Search visibility workspace
Audits, rankings, keyword and competitor research, backlinks, content tools, local SEO, AI answer visibility and branded reports in one place, with practical guidance from the CAQA team.
Often a good fit for: businesses, agencies and training providers who want audits, rankings, content and AI visibility together, with help on hand.
Serpstat
SEO platform
Serpstat is an SEO platform with keyword, competitor, backlink, rank tracking and audit tools across many country databases.
Often a good fit for: teams researching keywords across many countries and languages.
By area
Side by side
Capabilities offered in each area, out of the total on our list.
| Area | CAQA SEO | Serpstat | On our list |
|---|---|---|---|
| Projects and portfolio | 5 | 5 | 13 |
| Site audit and crawler | 16.5 | 3 | 35 |
| Log file analysis | 5 | 0 | 9 |
| On-page and content | 11.5 | 3 | 23 |
| Keyword research | 13 | 16 | 25 |
| Rank tracking | 12.5 | 8 | 22 |
| Competitor and domain research | 7.5 | 9 | 15 |
| Backlinks | 7.5 | 8 | 20 |
| Paid search research | 2.5 | 4 | 10 |
| Traffic and market intelligence | 1.5 | 0 | 12 |
| Local SEO | 2 | 0 | 13 |
| AI search visibility | 6 | 0 | 14 |
| Reporting | 2.5 | 2 | 10 |
| Integrations | 4 | 1 | 14 |
| Enterprise and teams | 1.5 | 0 | 10 |
Where CAQA SEO goes further
On our list, CAQA SEO offers these and Serpstat does not describe them.
- Cross-project dashboard summarising health, visibility, traffic and links for every projectProjects and portfolio
- List mode: audit only an uploaded or pasted list of URLsSite audit and crawler
- Seed crawl from XML sitemaps, and audit sitemaps on their ownSite audit and crawler
- Crawl comparison over time: new, fixed, persisting issues and URL set changesSite audit and crawler
- Internal link score per URL (PageRank-style)Site audit and crawler
- Generate XML and image sitemaps from crawl resultsSite audit and crawler
- robots.txt editor and tester simulating a chosen botSite audit and crawler
- Core Web Vitals per URL: field data (CrUX) and lab data (Lighthouse)Site audit and crawler
- Index status per URL via URL InspectionSite audit and crawler
- Bot analytics: which search and AI bots crawl which pagesSite audit and crawler
- Verify genuine search bots by reverse DNS or published IP ranges; flag spoofed botsLog file analysis
- Status code mix as bots see it, including inconsistent codes per URLLog file analysis
- Join logs to crawl and sitemap lists: uncrawled URLs, orphans seen only by botsLog file analysis
- AI crawler tracking (GPTBot, ClaudeBot, PerplexityBot and similar)Log file analysis
And 25 more in the full comparison.
Where Serpstat goes further
Serpstat describes these and CAQA SEO does not offer them yet.
- AI-text detection and "humaniser" style rewritingOn-page and content
- Other engines: Bing, YouTube, Amazon, app storesKeyword research
- Historical volume and historical SERPsKeyword research
- Visual keyword map or treeKeyword research
- Position changes: new, lost, improved, declinedCompetitor and domain research
- Top subfolders and subdomainsCompetitor and domain research
- Bulk link metrics for many targetsBacklinks
- Paid competitor discoveryPaid search research
- Drag-and-drop report builder from any module's widgetsReporting
- Public REST APIIntegrations
Partly covered by CAQA SEO
- Project per domain, subdomain, folder or URL with default country, language, device and competitor setProjects and portfolio
- Tags and groups for keywords, pages and competitors, reused across modulesProjects and portfolio
- Exports to CSV, Excel and Google Sheets from every tableProjects and portfolio
- Credit or quota metering per plan, user and projectProjects and portfolio
- SERP analyser: compare top results by authority, links, length, speed, term usageOn-page and content
- Multi-country, multi-language and city-level databasesKeyword research
- Keyword clustering by shared SERP URLsKeyword research
- Location targeting: country, region, city, postcode, coordinatesRank tracking
And 4 more in the full comparison.
Questions
Choosing between them
Is CAQA SEO a replacement for Serpstat?
For some teams, yes; for others, no. If what you need is in the lists above under where CAQA SEO goes further or where both cover it, CAQA SEO may do the job. If you rely on the capabilities listed under where Serpstat goes further, keep using it or use both.
Can I use CAQA SEO alongside Serpstat?
Yes. Many teams use more than one tool. CAQA SEO exports every table to CSV, so its findings sit comfortably beside other tools.
Is CAQA SEO connected with Serpstat?
No. CAQA SEO is an independent product built by CAQA. Serpstat is a trademark of its owner.
How current is this comparison?
It reflects public information as at 8 November 2026. Products change, so check details with each provider.
How this comparison was made
We listed the capabilities each product describes on its own public website, feature pages and help centre as at 8 November 2026, described them in our own words, and marked which products offer each one. A tick means the provider describes the capability; it says nothing about quality, price or how well it suits you. Moz and Ubersuggest details could not be confirmed against their websites on that date, so treat those columns with extra care.
Products change often. Please check details with each provider before you decide. Product names and trademarks belong to their owners. CAQA SEO is not affiliated with, endorsed by or sponsored by any of them. If anything here is out of date, tell us and we will correct it.
See your website the way search engines do
Tell us about your website and what you would like to improve. We will let you know how CAQA SEO and our team can help.